Trinity School at River Ridge Accelerates Enrollment by Fixing the Family Experience

Trinity School at River Ridge is a classical Christian school where lockers don't have locks, classrooms don't have cell phones, and boys and girls learn in single-sex classes within a co-ed community. Three times recognized as a Blue Ribbon high school, for nearly four decades, the school has been educating students in the classical tradition of truth, goodness, and beauty.
When Business Manager, Susan Neuville, took over the role, she inherited a problem the head of school had already started hearing about: parents couldn't login to do something as basic as sign a contract.
When Logging In is a Barrier
The previous platform was creating friction at one of the most important moments in a family's year: re-enrollment.
"Some families gave up and flat-out insisted on a paper agreement because they couldn't get in and they didn't want to call support because that was a never-ending process."
With parent complaints mounting Neuville was tasked with looking for alternatives, which is when she came across Clarity.
Built by People Who Speak Schools
What stood out to Neuville wasn't a feature, it was the people on the other end who already knew what she was dealing with.
"It’s clear Clarity was created by people who understand the school process and what I need and what our parents need.”
“My Client Success Managers knew exactly the kind of problems we were going to run into and exactly the kind of solutions we were going to be looking for,” continued Neuville.
A Contract Signed on Michigan Avenue
The cleanest test of a platform is whether a parent can use it without being walked through it. Neuville ran that test on her own household.
"My husband signed the contracts for our kids while he was walking down Michigan Avenue. I figured if he can do this, then everyone can do it. He generally gets really impatient, but I had him on the phone, and as he was walking down the road it was just click, click, done."
Less Worry, Less Time, More Visibility
For the business office, the operational win shows up in two places: peace of mind during the cycle, and an admissions colleague who no longer needs to ask Neuville for status updates.
"It takes the edge off of worrying that a family is going to be frustrated or upset about their user experience. We're giving them a better experience, and that saves me a lot of time too."
"My teammate in admissions can go into Clarity and see where families are in their contract process. It's fewer check-ins for the two of us because she has the visibility she needs."
A Partnership That Lasts
"Clarity makes everything feel collaborative. With our previous vendor it felt like: 'you bought it, here’s the software, now figure out how to use it.'
“With Clarity there was someone to work with us on implementation, and that same person is someone we can call whenever we have questions,” shared Neuville.
“Having a person who follows up and checks in to see how your season went makes all the difference.”
Hear Why Schools Make the Move to Clarity Financial Aid
Learn how schools are optimizing financial aid to maximize revenue, while offering an application that families love.



